The Real Cost of Broadband Downtime
Most business owners underestimate what a broadband outage actually costs. It is not just the inconvenience — it is a cascade of tangible, measurable losses:
- Card payments stop. EPOS systems rely on internet connectivity. Without it, you cannot take card payments — and most customers do not carry cash.
- VoIP phones go silent. Cloud phone systems need internet to function. Your business goes uncontactable.
- Cloud software becomes inaccessible. CRM, accounting, booking platforms — all offline.
- CCTV stops recording. Cloud-connected security cameras lose their connection.
- Staff productivity collapses. Email, file sharing and collaboration tools all go down.
A 2023 study found the average cost of unplanned downtime for a UK SME was £3,200 per hour. For a business with 20 staff on a busy trading day, the real cost is often far higher.
How Internet Failover Works
Failover broadband — sometimes called internet resilience or backup broadband — gives your business a second internet connection that activates automatically when your primary line develops a fault.
Our Assure X failover solution works like this:
- A dual-WAN router monitors both your primary broadband connection and the Assure X 4G/5G backup simultaneously.
- When it detects your primary connection has failed, it automatically routes all traffic via the 4G/5G backup — typically within 30–60 seconds.
- You receive an instant SMS and email alert so you know failover has triggered.
- When your primary connection is restored, traffic automatically switches back.
The entire process is automatic. Your staff in Wolverhampton (or anywhere else) may not even notice the switch — they might see a brief pause, but services keep running.
What Keeps Working During a Failover?
With Assure X failover in place, the following continue to function during a primary broadband outage:
- ✓ Card payment machines (EPOS)
- ✓ VoIP phone system
- ✓ Cloud software (CRM, accounting, email)
- ✓ CCTV and security systems
- ✓ Staff internet access
- ✓ Guest WiFi
Who Needs Internet Failover Most?
The honest answer is: any business where being offline costs money. But some sectors have a particularly strong case:
- Restaurants, cafes and retail: Card payments and EPOS systems must stay running.
- Dental and medical practices: Booking systems, patient records and VoIP must be available at all times.
- Law firms and accountants: Client portals and document management systems cannot go offline mid-appointment.
- Trades and logistics businesses: Job management software, driver tracking and dispatch systems rely on connectivity.
How Much Does Failover Broadband Cost?
Our Assure X failover solution starts from just £29/month — less than most businesses spend on coffee each week. It includes the dual-WAN router, 4G/5G SIM card and full configuration. There is no call-out charge and setup takes under an hour at your premises.
Compare that to the cost of a single hour of downtime. The maths are straightforward.
→ Failover internet for Wolverhampton businesses — get a free quote
→ Full details of Assure X failover broadband
Telexico Communications
Based in Wolverhampton, Telexico provides VoIP, broadband, CCTV, AI phone agents and more to businesses across the West Midlands and UK. Learn more →